Table 2 Preventive behavioral messages exposure and recall to COVID-19 among Gurage zone town administration communities, South Ethiopia July 2020 (n = 633)
Questions | Categories | Response | |
|---|---|---|---|
Yes (%) | No (%) | ||
From where you received the information about COVID-19 preventive behavioral messages in the last 6 months | Health institutions | 435 (68.7%) | 198 (31.3%) |
Radio | 447 (70.6%) | 186 (29.4%) | |
Television | 570 (90.0%) | 63 (10.0%) | |
Parents/spouse | 249 (39.3%) | 384 (60.7%) | |
Friends | 311 (49.1%) | 322 (50.9%) | |
Religious institutions | 400 (63.2%) | 233 (36.8%) | |
Posters | 144 (22.7%) | 489 (77.3%) | |
Leaflets/brochures | 23 (3.6%) | 610 (96.4%) | |
Social media | 63 (10.0%) | 570 (90.0%) | |
Preferred channels to hear/see | Television | 573 (90.5%) | 60 (9.5%) |
Radio | 421 (66.5%) | 212 (33.5%) | |
Peer discussions | 274 (43.3%) | 359 (56.7%) | |
Posters | 155 (24.5%) | 478 (75.5%) | |
Leaflets/brochures | 34 (5.4%) | 599 (94.6%) | |
Social media | 68 (10.7%) | 565 (89.3%) | |
Specific messages frequently heard of/seen | Properly washing hands with soap and water for a minimum of 30 s | 626 (98.9%) | 7 (1.1%) |
Not touching eye-nose-mouth with unwashed hands | 587 (92.7%) | 46 (7.3%) | |
Avoiding walking to crowded places without face mask/social distancing | 549 (86.7%) | 84 (13.3%) | |
Staying at home except for necessary issues | 431 (68.1%) | 202 (31.9%) | |
Preferred message appeals | Dramatic/funny | 303 (47.9%) | 330 (52.1%) |
Factual through education | 447 (70.6%) | 186 (29.4%) | |
Fear arousal messages | 108 (17.1%) | 525 (82.9%) | |
Two-sided messages | 351 (55.5%) | 282 (44.5%) | |
One sided message | 35 (5.5%) | 598 (94.5%) | |
Positive message | 82 (13.0%) | 551 (87.0%) | |
Negative message | 37 (5.8%) | 596 (94.2%) | |