Skip to main content

Advertisement

Table 1 Advertising source data

From: Pilot phase of an internet-based RCT of HIVST targeting MSM and transgender people in England and Wales: advertising strategies and acceptability of the intervention

Recruitment source Facebook Growlr Hornet Grindr Free/organic Total
Number of campaigns 3 1 2 5 2 13
Advert clicks 1210 1193 Not available 6666 Not available Not available
Registered & eligible 216 120 590 406 38 1370
Registered & ineligible 32 19 109 144 9 313
Click conversion1 20% 12% Not available 8% Not available Not available
Randomised 173 96 433 308 27 1035
Registration conversion2 80% 80% 73% 76% 71% 76%
Spend per randomisation £3.70 £2.59 £1.66 £7.16 £0.00 £3.68
  1. 1Click conversion: proportion of clicks leading to a registration
  2. 2Registration conversion: proportion of eligible registrations leading to a randomisation