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Table 2 Participant demographics by advert source and overall

From: Pilot phase of an internet-based RCT of HIVST targeting MSM and transgender people in England and Wales: advertising strategies and acceptability of the intervention

Recruitment sources

Facebook

Growlr

Hornet

Grindr

Free/organic

Total

p-values

Number of campaigns

 

1

2

5

   

N

173

96

431

308

27

1035

 

Median (IQR) age (years)

29.2 (24.6, 32.8)

44.8 (34.0, 51.2)

30.8 (24.7, 39.6)

35.0 (27.6, 45.4)

33.6 (29.2, 40.0)

32.1 (25.9, 41.6)

p < 0.001

 16–25 years

57 (33%)

7 (7%)

130 (30%)

60 (19%)

5 (19%)

259 (25%)

 26–35 years

112 (65%)

23 (24%)

149 (35%)

102 (33%)

10 (37%)

396 (38%)

 36–45 years

2 (1%)

22 (23%)

93 (22%)

72 (23%)

6 (22%)

195 (19%)

 46 years or older

2 (1%)

44 (46%)

59 (14%)

74 (24%)

6 (22%)

185 (18%)

Gender identity

P = 0.001

 Cis man

171 (99%)

96 (100%)

430 (99%)

305 (99%)

23 (85%)

1025 (99%)

 Trans man

1 (1%)

0

1 (1%)

2 (1%)

3 (11%)

8 (1%)

 Trans woman

0

0

0

1 (< 1%)

1 (4%)

2 (< 1%)

Sexual Identity

N = 153

N = 72

N = 361

N = 240

N = 25

N = 851

p = 0.23

 Gay

143 (93%)

65 (90%)

322 (89%)

204 (85%)

23 (92%)

757 (89%)

 Bisexual

8 (5%)

5 (7%)

35 (10%)

30 (13%)

1 (4%)

79 (9%)

 Other

2 (1%)

2 (3%)

4 (1%)

6 (3%)

1 (4%)

15 (2%)

Ethnicity

p = 0.52

 White

153 (88%)

86 (90%)

394 (91%)

263 (85%)

25 (93%)

921 (89%)

 Asian

5 (3%)

2 (2%)

13 (3%)

10 (3%)

1 (4%)

31 (3%)

 Black

3 (2%)

3 (3%)

8 (2%)

12 (4%)

0

26 (3%)

 Other

12 (7%)

5 (5%)

16 (4%)

23 (7%)

1 (4%)

23 (7%)

HEQ

N = 172

N = 95

N = 425

N = 307

N = 27

N = 1026

P = 0.31

 High

114 (66%)

59 (62%)

244 (57%)

174 (57%)

20 (74%)

611 (60%)

 Medium

33 (19%)

16 (17%)

94 (22%)

65 (21%)

3 (11%)

211 (21%)

 Low

25 (15%)

20 (21%)

87 (20%)

68 (22%)

4 (14%)

204 (20%)

HIV testing history

N = 173

N = 96

N = 426

N = 304

N = 27

N = 1026

p = 0.09

 Last 12 months

120 (69%)

54 (56%)

280 (66%)

185 (61%)

13 (48%)

652 (64%)

 12 months+

39 (23%)

27 (28%)

85 (20%)

72 (24%)

10 (37%)

233 (23%)

 Never

14 (8%)

15 (16%)

61 (14%)

47 (15%)

4 (15%)

141 (14%)

CAI last 3 months

124 (71%)

67 (70%)

308 (71%)

206 (67%)

21 (78%)

726 (70%)

P = 0.58

  1. IQR interquartile range, CAI condomless anal intercourse, HEQ highest educational qualification