Skip to main content

Table 1 Social and Demographic Characteristics of Contest Participants and Characteristics of Images from Sexual Health Image Contest, China 2014

From: Quantitative evaluation of an innovation contest to enhance a sexual health campaign in China

Variables

No. of Individuals/images

(%)

Social and Demographic Characteristics of Contest Participants(n = 76)

Age

 Mean ± SD [Range]

20.0 ± 3.5 [16–30]

 

Location

 Guangdong Province

65

(85.5)

 Outside Guangdong Province

11

(14.5)

Sexual health expert or nota

 Yes

9

(11.8)

 No

67

(88.2)

Attended in-person eventb

 Yes

57

(75.0)

 No

19

(25.0)

Aware of contest through

 Weibo

5

(6.6)

 WeChat

10

(13.2)

 Friend

18

(23.7)

 In-person events

40

(52.6)

 Others

3

(3.9)

Willing to hear about future contests

 Yes

51

(67.1)

 No

25

(32.9)

Characteristics of Images (n = 96)

 Average score

 Mean ± SD

4.53 ± 2.44

 

Language used

 Chinese

49

(51.0)

 English

30

(31.3)

 English +Chinese

17

(17.7)

Photo image

 Yes

20

(20.8)

 No

76

(79.2)

Multiple panels

 Yes

80

(83.3)

 No

16

(16.7)

Drawn images

 Yes

45

(46.9)

 No

51

(53.1)

Words included or not

 Yes

67

(69.8)

 No

29

(30.2)

  1. aSexual health expertise was defined as whether or not participant self-identified as an expert in public health, medicine, or media
  2. bAttendance at in-person events included participating in classroom didactics, interactive feedback sessions, and community-led activities. Classroom didactics were instructional sessions led by contest organizers to present on the contest mission, criteria, and to answer sexual health questions. Interactive feedback sessions were activities implemented by contest organizers via consultation with community-based organizations and student groups to give feedback about potential entries prior to submission. Community-led activities were implemented jointly by local community-based organization in collaboration with the contest organizers