| Product-based enterprise (selling a product) | Service-based enterprise (selling a service) |
---|---|---|
Direct social benefit | A | B |
Direct product-based enterprise | Direct service-based enterprise | |
Revenue-generating social product has direct social value. | Revenue-generating key population-friendly health services delivered in a comfortable setting | |
Examples: | Examples: | |
Sales of condoms , sales of point-of-care STD tests | Private clinic tailored to FSW as a well-women's clinic | |
Indirect social benefit | C | D |
Indirect product-based enterprise | Indirect service-based enterprise | |
Portion of revenue generated from selling a product unrelated to social cause invested in a social cause. | Portion of revenue generated from selling a service unrelated to social cause invested in a social cause. | |
Examples: | Examples: | |
Clothes, underwear, swimming suit shop, book shop | Online advertisements, partnerships with businesses |