Table 1 Neighborhood group profile in Japan by Mosaic Japan Group

A

Metropolitan Careerists

Metropolitan Careerists tend to be under forty and earn a very high income. Many of them fall into the top tax bracket.

B

Graduate Newcomers

Young families with children living in modern apartments in the new residential areas of small cities and the suburbs of large cities.

C

Campus Lifestyles

Campus Lifestyles are found in relatively small towns, where college or graduate students live. These areas are sometimes research centers.

D

Older Communities

Typical inner areas of small or middle sized cities, where many old people over sixty have lived for more than twenty years.

E

Middle Japan

A balanced mixture of different types of people, including young families and middle-age families, living in typical Japanese towns.

F

Corporate Success Story

Employees of well-established corporations, who have worked their way up the ranks and obtained a certain level of social status.

G

Burdened Optimists

Families in their 30s and 40s that have recently moved into detached houses and apartments in new residential areas to raise their children.

H

Social Housing Tenants

Low wage earners living in large cities in middle to large apartment blocks of social housing developed by local authorities.

I

Blue Collar Owners

Small industrial towns whose main business is in the manufacturing industry and many residents are skilled workers in local factories.

J

Rural Fringe

Periphery of cities or areas close to provincial cities, where many residents work in the agricultural.

K

Deeply Rural

People living in agricultural villages, which are remote from urban areas and sometimes totally isolated from the outside world.