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Table 1 Neighborhood group profile in Japan by Mosaic Japan Group

From: Geodemographics profiling of influenza A and B virus infections in community neighborhoods in Japan


Group Description

Neighborhood Profile


Metropolitan Careerists

Metropolitan Careerists tend to be under forty and earn a very high income. Many of them fall into the top tax bracket.


Graduate Newcomers

Young families with children living in modern apartments in the new residential areas of small cities and the suburbs of large cities.


Campus Lifestyles

Campus Lifestyles are found in relatively small towns, where college or graduate students live. These areas are sometimes research centers.


Older Communities

Typical inner areas of small or middle sized cities, where many old people over sixty have lived for more than twenty years.


Middle Japan

A balanced mixture of different types of people, including young families and middle-age families, living in typical Japanese towns.


Corporate Success Story

Employees of well-established corporations, who have worked their way up the ranks and obtained a certain level of social status.


Burdened Optimists

Families in their 30s and 40s that have recently moved into detached houses and apartments in new residential areas to raise their children.


Social Housing Tenants

Low wage earners living in large cities in middle to large apartment blocks of social housing developed by local authorities.


Blue Collar Owners

Small industrial towns whose main business is in the manufacturing industry and many residents are skilled workers in local factories.


Rural Fringe

Periphery of cities or areas close to provincial cities, where many residents work in the agricultural.


Deeply Rural

People living in agricultural villages, which are remote from urban areas and sometimes totally isolated from the outside world.

  1. Source: Mosaic Japan website;