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Table 4 Perceived risk and precautionary behaviors in response to H1N1 influenza by geography.

From: The dynamics of risk perceptions and precautionary behavior in response to 2009 (H1N1) pandemic influenza

Measures of geographical risk status H1N1 confirmed cases H1N1 confirmed cases per million Confirmed deaths
  Coefficient estimates P-value Coefficient estimates P-value Coefficient estimates P-value
Risk perception
   Perceived likelihood scale* 0.0001 <0.001 0.0006 0.002 0.03 0.08
   Predicted death toll† -0.0002 0.11 0.0001 0.95 -0.16 0.23
Willingness to accept pharmaceutical intervention
   Preventive intervention - Interest in intervention‡ -0.0001 0.44 -0.001 0.41 -0.02 0.9
   Preventive intervention - WTP scale* 0 0.77 -0.0007 0.33 0.04 0.58
   Curative intervention - Interest in intervention‡ -0.0002 0.26 -0.002 0.3 -0.1 0.6
   Curative intervention - WTP scale* -0.0001 0.06 -0.001 0.06 -0.04 0.59
Engagement in precautionary activities
   Information seeking activities‡ 0.0001 0.51 -0.001 0.52 -0.03 0.84
   Taking quarantine measures‡ 0.0007 0.01 0.003 0.24 0.25 0.31
  1. The table shows association between the scale of perceived risk or precautionary behavior in response to H1N1 influenza and geographic risk status, measured by three different indicators of risk status. The analysis was controlled for age, sex and household size. Coefficient estimates show: * linear regression coefficient; † ordered logistic regression coefficient; and ‡ logistic regression coefficient. H1N1 confirmed cases and H1N1 confirmed cases per million were indicated as continuous variables, whereas confirmed deaths were indicated as a dichotomous variable. See text and Additional file 3 for sources and details. WTP = willingness to pay.