Table 6 Factors associated with H5N1 perception and with changed behaviour*

Believes there is a risk in Laos

Trained on H5N1

2.5

0.01

1.2-5.2

Literate

2.5

0.000

1.6-4.0

Can recall one message

2.3

0.000

1.7-3.0

Owns a TV

1.9

0.000

1.3-2.7

Heard about H5N1

in last week

1.5

0.002

1.1-2.0

Live in a rural area

1.4

0.004

1.1-1.9

Male

1.3

0.05

1.0-1.6

Stop eating poultry

Owns a TV

1.8

0.000

1.3-2.5

Awareness of risk

1.5

0.000

1.2-2.0

Received training

1.4

0.01

1.0-1.8

Farmer

0.6

0.006

0.4-0.8

Age below 45 years

0.6

0.000

0.5-0.9

Keeps poultry

0.4

0.000

0.3-0.5

Lives in a Vientiane Province

0.4

0.000

0.3-0.5