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Table 6 Factors associated with H5N1 perception and with changed behaviour*

From: Paradoxical risk perception and behaviours related to Avian Flu outbreak and education campaign, Laos

  Odds Ratio£ P 95% Conf. Interval
Believes there is a risk in Laos
Trained on H5N1 2.5 0.01 1.2-5.2
Literate 2.5 0.000 1.6-4.0
Can recall one message 2.3 0.000 1.7-3.0
Owns a TV 1.9 0.000 1.3-2.7
Heard about H5N1    
in last week 1.5 0.002 1.1-2.0
Live in a rural area 1.4 0.004 1.1-1.9
Male 1.3 0.05 1.0-1.6
Stop eating poultry
Owns a TV 1.8 0.000 1.3-2.5
Awareness of risk 1.5 0.000 1.2-2.0
Received training 1.4 0.01 1.0-1.8
Farmer 0.6 0.006 0.4-0.8
Age below 45 years 0.6 0.000 0.5-0.9
Keeps poultry 0.4 0.000 0.3-0.5
Lives in a Vientiane Province 0.4 0.000 0.3-0.5
  1. * Multivariate logistic regression
  2. £ The reference category is the category when the presumed risk factor is absent