Factors associated with stigma attitude towards people living with HIV among general individuals in Heilongjiang, Northeast China
- Xin Li†1,
- Lili Yuan†2, 3,
- Xiaoxia Li4,
- Jingli Shi5,
- Liying Jiang6,
- Chundi Zhang7,
- Xiujing Yang8,
- Yeli Zhang9,
- Donghui Zhao10 and
- Yashuang Zhao1Email author
© The Author(s). 2017
Received: 8 January 2016
Accepted: 20 January 2017
Published: 17 February 2017
HIV-related stigma always is major obstacles to an effective HIV response worldwide. The effect of HIV-related stigma on HIV prevention and treatment is particularly serious in China. This study was to examine stigma attitude towards people living with HIV/AIDS (PLWHA) among general individuals in Heilongjiang Province, Northeast China and the factors associated with stigma attitude, including socio-demographic factors and HIV/AIDS Knowledge.
A cross-sectional survey was carried out in Heilongjiang Province, China. A total of 4050 general individuals with age 15–69 years in four villages in rural areas and two communities in urban areas were drawn using stratified cluster sampling. Standardized questionnaire interviews were administered. Univariate and multivariate log-binomial regression were performed to assess factors affecting stigma attitude towards PLWHA.
The proportions of participants holding stigma attitude towards PLWHA were 49.6% among rural respondents and 37.0% among urban respondents (P < 0.001). Multivariate log binomial regression analysis among both rural participants (RR = 0.89, 95% CI: 0.87–0.91, P < 0.001) and urban participants (RR = 0.89, 95% CI: 0.87–0.91, P < 0.001) showed that greater knowledge of HIV transmission misconceptions was significantly associated with lower stigma attitude towards people living with HIV. And among urban participants, higher education level (high school vs. primary school or less: RR = 0.73, 95%CI: 0.62–0.87, P < 0.001; middle school vs. primary school or less: RR = 0.83, 95%CI: 0.71–0.97, P = 0.018) were also significantly associated with lower stigma attitude towards PLWHA.
The level of stigma attitude towards PLWHA is higher in rural areas than in urban areas in Heilongjiang. Meanwhile, individuals who better were aware of HIV/AIDS transmission misconceptions may hold lower stigma attitude toward PLWHA whether among rural or urban residents.
KeywordsHIV/AIDS knowledge General individuals Public stigma attitude
China is experiencing a rapid growth in the number of people living with HIV, and the epidemic of HIV/AIDS is spreading from high risk population to the general individuals. It was estimated that approximately 840,000 Chinese were HIV infected by the end of 2013, whereas the cumulative number of HIV infections actually diagnosed was 434,000 in China, and 48.3% of HIV carriers were not aware of their infection . Heilongjiang Province Centers for Disease Control and Prevention reported the incidence has increased 14.69 times from 2004 (0.16 per 100,000) to 2013 (2.35 per 100,000) even in Heilongjiang Province, an area with low HIV prevalence, northeast China.
HIV stigma is one of the key social factors expanding HIV prevalence and hindering HIV preventive and treatment . Numerous studies have found HIV-related stigma was related with delayed HIV testing, and poor engagement with HIV services and nondisclosure to sexual partners [3–6]. Consistent with other countries, currently HIV infection is a highly stigmatised disease in China [7, 8]. The effect of HIV-related stigma on HIV preventive and cure is especially prominent in China. PLWHA who know their status avoid treatment services  and hide their sera-status status from partners [10–12].
In China, studies about stigma attitude towards PLWHA primarily focused on high-risk groups such as rural-to-urban migrants , female migrants , commercial blood donors [10, 15, 16], and university students . There have been few studies among the general individuals about factors associated with stigma attitude towards PLWHA in China [18, 19]. Although studies have shown that HIV related stigma attitudes are largely fuelled by ignorance about HIV transmission [20, 21], findings from these foreign studies may not be applicable in general population in China because of the multifaceted and complexity nature of stigma attitude.
HIV-related stigma attitude is particularly obvious in both self-stigma and public stigma. Self-stigma is the individual’s perception that he or she is socially unacceptable, while public stigma is society’s perception that an individual is socially unacceptable [22–24]. Public stigma is the focus of this study, because it is closely related with HIV prevention and treatment . The purpose of this paper is to evaluate the level of stigma attitude towards PLWHA and factors associated with the stigma attitude towards PLWHA among general individuals in Heilongjiang, Northeast China. The findings of the study point out the ways of decreasing stigma attitude towards PLWHA in both urban and rural areas of Heilongjiang Province.
Participants and procedures
The study design was described as previously . In brief, a total of 4050 general individuals with age 15–69 years were drawn from rural (September 2007) and urban areas (April 2008) using stratified sampling methods. First, two cities, Qiqihaer and Mudanjiang representing a middle socioeconomic level in urban areas (The population density is relatively high, usually more than 100,000 people; people mainly engage in non-agricultural industries), were selected from a total of seven cities. Then two communities of a middle socioeconomic level were selected respectively in the two cities, and all residents of selected communities were invited to participate. Fuyu and Dongning counties with a middle socioeconomic level in rural areas (The population density is relatively scarce; people mainly engage in agricultural production) was selected. Then four villages with a middle socioeconomic level were selected respectively in Fuyu and Dongning counties, and all residents of selected four villages were invited to participate. After providing informed consent, trained interviewers went door-to-door to invite people and participants complete an anonymous questionnaire in a separate room at home. The interviewers provided assistance to some individuals with limited literacy by reading the questionnaire. It took about 15 min for participants to complete the questionnaire. Finally, 4002 were recruited and complete the survey, and the response rate was 98.8%. The study protocol was approved by the Committee on Human Research of Harbin Medical University.
The questionnaire consisted of demographic information, the 15 HIV -related knowledge questions [27, 28], three questions about stigma attitude to reflect public stigma  and one question about willingness to participate in a free HIV test. Factors associated with willingness to participate in free HIV test were analyzed in the previous paper , meanwhile the HIV-related knowledge questions were described in detail. The three questions about stigma attitude included whether participants were willing to work with people with HIV/AIDS, to accept family members with HIV/AIDS, or have their children to study with people with HIV/AIDS. We defined “having stigma attitude towards PLWHA” if participants gave a “stigma response” to any of those three questions.
The Student t-test or Chi-square test was applied to evaluate the differences of knowledge and stigma attitude towards PLWHA between urban participants and rural participants. Univariate log binomial regression was applied to examine the associations between each variable and stigma attitude towards PLWHA. Variables in the univariate analysis with a significance level (P < 0.10) were entered into the multivariate analysis. Multivariate log binomial regression was used to identify factors influencing stigma attitude, adjusted for demographic characteristics (i.e. gender, age,). These data of urban participants and rural participants were analyzed separately owing to great economic and cultural differences between rural areas and urban areas in China. Data were entered with Epidata 3.02 and analysed using SAS Software 9.1.
The proportion of participants holding stigma attitude towards PLWHA among rural respondents (49.6%) was significantly higher than that among urban respondents (37.0%; P < 0.001). And 33.8% of rural respondents and 26.3% of urban respondents thought that people with HIV should be kept away from their colleagues (P < 0.001); 10% of rural and 9.6% of urban respondents were not willing to accept family members with HIV/AIDS (P = 0.706); and 33.8 and 23.0%, respectively, would not agree their children to study with PLWHA (P < 0.001).
Univariate and multivariate log binomial analysis of factors associated with stigma attitude toward people with HIV
Primary school or less
Over high school
Household per-capita income (CNY/month)
Is AIDS a contagious disease?
Can an apparently healthy person be a carrier for HIV?
At present, is there a vaccine to protect against HIV?
At present, is AIDS curable?
HIV/AIDS transmission modes score
HIV/AIDS transmission misconceptions score
Total knowledge score
Although antiretroviral therapy (ART) scale-up may reduce HIV-related stigma, declines in social distancing seemed to be more pronounced in countries with high HIV prevalence . It suggest that ART scale-up may be beneficial for stigma reduction but is unlikely to be a panacea, especially in countries with relatively low HIV prevalence. The purpose of this paper is to evaluate the level of stigma attitude towards PLWHA and factors associated with stigma attitude towards PLWHA among general individuals in Heilongjiang, an area with low HIV prevalence, northeast China. In our study, the proportions of participants holding stigma attitude towards people living with HIV were 37.0% among urban residents and 49.6% among rural residents (P < 0.001). The levels of stigma attitude towards PLWHA were similar with Laurie Able’s study in Guangxi , Derlega’s study in a province in Southwestern China  and Chen Jiajian’s study in 7 provinces in China , in which the levels of stigma were 40, 52.9 and 45%, respectively. These findings from different areas of China suggested that stigma attitude towards PLWHA is prevalent in both high-risk areas and low-prevalence areas in China. Furthermore, we found rural participants are more likely to hold stigma attitude towards PLWHA compared to urban participants. It may be due to the lack of effective publicity and education on HIV/AIDS in rural areas in Heilongjiang Province.
The multivariate log-binomial regression analysis showed that the older participants in rural areas are more likely to hold stigma attitude towards PLWHA, and not in urban areas. This finding is consistent with J T F Lau’s study in Hong Kong [8, 30]. However it is different with Letamo G’s study in Botswana  with the high prevalence of HIV, which young people more likely had discriminatory attitude towards people with HIV/AIDS. The multivariate log-binomial regression analysis also showed that the urban participants with lower level of education more likely hold stigma attitude towards PLWHA. Other studies found similar findings that stigma was more common among those with lower level of education [8, 18]. The multivariate log-binomial regression analysis among both urban participants and rural participants showed that the individuals who were aware of AIDS being a contagious disease were more likely to hold stigma attitude towards PLWHA. The evidence suggests stigma attitude towards PLWHA may be driven by the fear of infection. Caroline Kingori’s study in rural Central Kenya  and J T F Lau’s study in Hong Kong  showed that increased stigma and discrimination are associated with low levels of HIV transmission knowledge. In our study, increased stigma attitude are associated with better knowledge of HIV transmission modes for rural participants, not significantly associated for urban participants. However, the individuals who better were aware of HIV/AIDS transmission misconceptions may hold lower stigma attitude towards PLWHA whether among rural or urban participants. The evidence suggests stigma attitude toward PLWHA may be due to overestimate the risk of HIV contagion, and avoid contact with PLHIV. This result is similar to Chen Jiajian’s study among men and women who were aged 15-49 , Laurie Abler’s study in a city in southwest China with high HIV prevalence , J T F Lau’s study in Hong Kong  and Letamo G’s study in Botswana . Moreover, our study findings also revealed that there was a high level of misunderstanding about the six common HIV transmission among the population, only less than one fifth of the urban participants and one tenth of the rural participants correctly answered all six questions about HIV transmission misconceptions, while nearly half of the urban participants and two fifths of the rural participants correctly answered all five questions about HIV transmission modes. This finding is consistent with the study in southwest China in 2003  and the study in Xinjiang in 2006 . It indicates that the effectiveness and feasibility of the current education programs are still limited, or the education about how HIV is not transmitted is urgent needed.
Overall, these findings provide valuable information for promoting HIV stigma prevention strategies in Heilongjiang Province. This study examined the factors associated with stigma attitude among general individuals in Heilongjiang, including demographic characteristics and HIV/AIDS Knowledge. The findings highlight that misconceptions about HIV transmission modes should be addressed in HIV prevention and education programs, and effective education programs should be advanced, for example, professional explanation about why AIDS is not transmitted through casual contacts by scientists and authoritative medical experts. In addition, the HIV stigma prevention programs should be carried out preferentially, which target populations are the older residents in rural areas and the urban residents with lower education level in Heilongjiang.
However, our study has some limitations that should be considered. First, this was a cross sectional study. Second, other parts of the stigma attitudes was not measured, such as self-stigma attitude. Third, our questionnaire lacked information on tuberculosis and high risk behaviors. Finally, as the samples were not perfect random samples, some selection bias may exist. Despite these limitations, the study results provide evidences for a follow-up long-term study and intervention.
Our results indicate that the level of stigma attitude towards PLWHA is higher in rural areas than in urban areas in Heilongjiang. Therefore, further studies are needed to find effective ways to decrease stigma attitude towards PLWHA among rural individuals. Our results indicate that the urban individuals with lower levels of education and the older rural individuals may hold higher stigma attitude toward PLWHA. Meanwhile, the individuals who better were aware of HIV/AIDS transmission misconceptions may hold lower stigma attitude toward PLWHA whether in urban or rural areas of Heilongjiang Province. Therefore, there is a need to effective intervention programs in Heilongjiang that focus on raising aware of HIV/AIDS transmission misconceptions among the general individuals, especially, the urban individuals with lower levels of education and the older rural individuals, and measure changes in the stigma attitude toward PLWHA.
Acquired immunodeficiency syndrome
Human Immunodeficiency Virus
People living with HIV/AIDS
This research was funded by a grant (Grant No.2006-308) from Health Department of Heilongjiang Province, China. The authors wish to thank investigators from Mudanjiang Medical College and Qiqihaer Medical College in Heilongjiang Province for their support and participation.
This research was funded by Health Department of Heilongjiang Province, China (2006–308).
Availability of data and materials
All the data supporting our findings are included in the manuscript.
XL and LY have equally contributed to the study. XL conceived and designed the study, collected and analyzed the data. LY analyzed and interpreted the data, drafted and producted the final manuscript. JS collected and analyzed the data. LJ contributed to the date analysis and interpretation. CZ contributed to the study design and date collection. XY contributed to the study design and date collection. YZ was responsible for the study conception and design. DZ was responsible for the data collection and analysis. YZ conceived and designed the study, drafted and producted the manuscript. All authors read and approved the final manuscript.
The authors declare that they have no competing interests.
Consent for publication
Ethics approval and consent to participate
The study protocol was approved by the Committee on Human 28 Research of Harbin Medical University. All study participants gave written informed consent.
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